Choose the subfolder with the latest version.
Simple command line installation: PS C:\Users\Test\Desktop> .\AcroRdrDC1901020091_en_US.exe /sAll /rs /msi EULA_ACCEPT=YES ENABLE_CHROMEEXT=0
The list of properties is here: https://www.adobe.com/devnet-docs/acrobatetk/tools/AdminGuide/properties.html#property-list
This allows for simple options like the ones I’ve selected (accept the EULA and disable the Adobe Reader extension in Chrome).
Another way of doing this with a greater ability to customize the installation:
Download the full EXE installer. Extract it using 7-Zip (right click the exe > 7-zip > extract files here), or from the command line, run AcroRdrDC1901020091_en_US.exe -sfx_ne (I think that’s the right switch)
Create an MSI Transform with Acrobat Customization Wizard DC. Save the Acroread.mst in the same directory with the extracted installation files.
Add the following lines in setup.ini to their respective sections:
Then run setup.exe -s to use your custom configuration